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There’s no sugar-coating the complicated process that is ABM. There is also no denying the great Benefits

It's time to overcome those fears and reap the rewards of increased leads through ABM. Embracing change can be hard, but is essential to the longevity of your business.  Taking The First Step.  The first step to success is putting aside doubts and committing to a process. To commit to ABM, you start by reviewing your current method.    Integrating ABM doesn't mean reinventing the wheel. Look at ways to combine new research and trends into your existing strategy.   It's Not All About Technology.  Today, marketers can ... Read more

How Social Selling can support & boost your ABM-Strategy in 2019

Social selling, when done the right way, can help you find the right stakeholders opportunities with laser precision and predictive results within your new or existing key-accounts. The common practice in B2B marketing is segmentation of buyer personas. While segmentation does help to increase leads, the personalisation needed to get high ticket clients is often not enough. Social selling not only boosts but also supports existing ABM strategy. By leveraging social media, you can focus on key buyers within accounts, learn ... Read more

5 reasons Social Selling will effectively build your sales and drive a predictable pipeline in 2019!

Sales & marketing teams are coming round to the reality of Social Selling and it’s unique benefits to improve digital branding, transform sales into Smart Social Sellers and drive a predictive pipeline.  Social Selling helps you find the prospects that fit best for your pipeline, is common practice among the businesses with high ROI and has the data to eliminate any doubts and follow a personalised approach.  Wherever you are on the journey, nothing is stopping you in improving:  Brand and credibility Customer loyalty Pipeline predictability Transforming ... Read more

Blockchain: Hype or next step in digital evolution. How does blockchain impact your organization?

At 2MARK-IT, we work with a range of both small specialist ICT firms and large, well-known, technology vendors. As a result, we network with experts that are at the cusp of new technology frontiers. This article is part of a series based on interviews with executives, visionaries and thought leaders in technology and innovation. Our goal is to share new insights, new ideas and innovative concepts with our audience before these technologies become mainstream. For this article we interviewed Hugo Appels, Managing Director ... Read more

How to leverage Thought Leadership for your brand and help your business grow?

In previous articles, the subject of thought leadership and its meaning has been discussed in detail. It has been established that thought leadership is the foremost method for growing your brand and gaining trust among peers and buyers. - How exactly can being a thought leader help your business to grow? Not just good PR, great PR Good publicity is essential to every successful business and bad publicity has the power to destroy businesses. By leveraging thought leadership using high quality content, your brand ... Read more

How to establish brand awareness and brand legitimacy through Thought Leadership

Change is a constant. To be truly successful in any business, you must be susceptible to change and ready to adapt to it. “After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” Alfred Edward Perlman Getting heard above the noise Today’s challenge is getting heard through the noise of multiple online channels such as LinkedIn and Twitter. If you’ve run ... Read more

Thought Leadership: what exactly is it and do you need to be a Thought Leader?

Thought leadership - a term so popular right now, you could not shield yourself from it if you tried. But what is it? Why is it so popular? Is it just a load of overhyped nonsense? What does it mean to you and your business? The short answer? A definitive yes. Let’s explore this new marketing technique in detail so it all makes sense. The meaning of Thought Leadership Like many new and emerging marketing trends, there isn’t a single definition of thought leadership. ... Read more


Who will be our clients trusted advisor, with marketing education, knowledge of and a recognisable profile in building and developing customer markets. We create awareness and thought Leadership positions via state of the art Social Media & - Selling programs for our customers, via using Social Selling techniques, social listening tooling and user-centric program design. We are passionate about providing you with the support and opportunities you need to achieve your career ambitions in a culture based upon respect, collaboration and creativity. An active ... Read more

Account Based Marketing – it’s about time for zero waste marketing strategies.

Account Based Marketing (ABM) is becoming a mantra in marketing - but what does it mean and why does your company need it? To understand these questions, it is necessary to learn the origins of this market strategy and the circumstances that gave rise to it. The Origins Of ABM ITSMA, one of the earliest B2B companies from the mid-90s helped pioneer ABM as we know it today. Through the vision of Dick Munn and marketing leaders from companies like IBM & HP, ... Read more

Why thought leadership should be part of every B2B marketers strategy.

Thought leadership – a means of gaining trust in today's b2b marketing environment. When radical changes are happening at a rapid rate in the world of marketing- radical actions are required to stay ahead of the game and ahead of your competitors. B2B marketing has evolved from telemarketing shop floors into the streamlined and ultra-competitive level-playing field of social media. One thing that has not changed is the need for a recognisable brand voice that can be heard above the chatter. Under handed ... Read more
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