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The perfect couple – Social Selling combined with Challenger Sales

Challenger Sales in Brief, it's Pros and Cons. Trends continue to evolve in the world of B2B marketing. One such trend is the Challenger sales process. 'The Challenger Sales is a book written by Brent Adamson & Matthew Dixon in 2011. Hubspot summarises the ideas within the book by explaining how the authors divide salespeople into 5 different profiles. Adamson & Dixon go on to identify that the 'challenger' is the most successful of the 5 and credit that success to the ... Read more

Combine – Social Selling & Insight Selling for the best results!

How the term 'Insight Selling' became popularised. In 2014, Mike Schultz and John Doerr authored the book 'Insight Selling: Surprising Research on What Sales Winners Do Differently.' The book was the result of their research into why some sellers come second place while others always come out on top. Is it the product these sellers offer or is it rather how they engage with leads? What Schultz & Doerr found was the top sellers were doing something radically different, this research gave ... Read more

Samenwerking met NMC/Skondras

NMC/SKondras versterkt haar dienstverlening met Social Selling van 2MARK-IT! Het koopgedrag van potentiële kopers is de afgelopen jaren fors veranderd. Ook úw potentiele klant is steeds beter geïnformeerd en gebruikt vooral digitale media om online de juiste informatie te vinden die zij nodig hebben. Op dit moment oriënteren klanten zich al voor 67% online, voordat zij in contact komen met uw salesteam. De verwachting is dat dit eind 2018 zelfs 84% zal zijn (bron: CEB). Het is cruciaal om in te spelen op deze veranderende aankoopgedrag. Social selling kan hiervoor een ... Read more

Account Based Marketing (ABM): From Start Up To Success

You know that aligning your sales, marketing and ABM will bring strong ROI. Probably you’ve read all those blog posts and tips but you're still scratching your head trying to work this all out. Read here ABM article (2) the article. Read more

Social Media Strategy & Execution

In today’s highly competitive software industry, the way you promote your software solution needs to change because the way customers procure software solutions has fundamentally changed. B2B Buyers have changed A recent survey by Forrester Research found that 74% of business buyers conduct more than half of their research online before making an offline purchase. No longer is there a need for a buyer to make contact with a vendor salesperson to explore how a new software product or service can solve their problem ... Read more

How can the new LinkedIn UI version improve your daily business?

Out with the old and in with the new is the mantra for LinkedIn's latest overhaul, or is it? Perhaps you're panicking about the changes coming to the worlds biggest online business network but you needn't be. Most of the tweaks to your profile and newsfeed are purely cosmetic. There is still a few things to be forewarned of though. Looking at the redesigned features to LinkedIn, here are eight you need to know about. 1. Notifications Notifications have been a standard on ... Read more

Is Social Selling here to stay? What do the experts say?

Social Selling in the business world is a hot topic right now. However, it’s a bit like teenagers learning to drive. Lots of people are talking about Social Selling, not everyone is doing it yet and some think they are doing it well just as they skid off the road and smash into a brick wall! To get the lo-down I’ve been talking to a couple of experts in this field from 2MARK-IT, a Social Selling consultancy working with medium to large ... Read more


Hoe zet je Social Media als business tool optimaal in en hoe blijf je opvallen? Hoe blijf je jouw concurrenten op dit gebied een stap voor bij je klanten? In de masterclass Strategic Social Selling to the Enterprise, krijg je inzicht in hoe social media een bijdrage kunnen leveren aan het sales proces, met name bij complexere organisaties. Juist daar waar meerdere buyer personas van belang zijn om te ontwikkelen en hoe je als sales professional jezelf via social media presenteert ... Read more

Developing a Social Selling Routine that generates predictable results

Pragmatic Social Selling activity that gives you an ROI So, you've taken the plunge and you're ready to implement Social Selling. Now you face your next challenge, how to establish a regular Social Selling routine that gets solid ROI. This article gives you some pointers on how to develop a Social Selling routine that will work for you. Predominantly, it focusses on how to embed a content strategy into your routine in order to drive relevant prospects into your network and nurture them ... Read more
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