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Blockchain: Hype or next step in digital evolution. How does blockchain impact your organization?

At 2MARK-IT, we work with a range of both small specialist ICT firms and large, well-known, technology vendors. As a result, we network with experts that are at the cusp of new technology frontiers. This article is part of a series based on interviews with executives, visionaries and thought leaders in technology and innovation. Our goal is to share new insights, new ideas and innovative concepts with our audience before these technologies become mainstream. For this article we interviewed Hugo Appels, Managing Director ... Read more

How to leverage Thought Leadership for your brand and help your business grow?

In previous articles, the subject of thought leadership and its meaning has been discussed in detail. It has been established that thought leadership is the foremost method for growing your brand and gaining trust among peers and buyers. - How exactly can being a thought leader help your business to grow? Not just good PR, great PR Good publicity is essential to every successful business and bad publicity has the power to destroy businesses. By leveraging thought leadership using high quality content, your brand ... Read more

How to establish brand awareness and brand legitimacy through Thought Leadership

Change is a constant. To be truly successful in any business, you must be susceptible to change and ready to adapt to it. “After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” Alfred Edward Perlman Getting heard above the noise Today’s challenge is getting heard through the noise of multiple online channels such as LinkedIn and Twitter. If you’ve run ... Read more

Thought Leadership: what exactly is it and do you need to be a Thought Leader?

Thought leadership - a term so popular right now, you could not shield yourself from it if you tried. But what is it? Why is it so popular? Is it just a load of overhyped nonsense? What does it mean to you and your business? The short answer? A definitive yes. Let’s explore this new marketing technique in detail so it all makes sense. The meaning of Thought Leadership Like many new and emerging marketing trends, there isn’t a single definition of thought leadership. ... Read more

SOCIAL SELLING BUSINESS CONSULTANT (M/V)

Who will be our clients trusted advisor, with marketing education, knowledge of and a recognisable profile in building and developing customer markets. We create awareness and thought Leadership positions via state of the art Social Media & - Selling programs for our customers, via using Social Selling techniques, social listening tooling and user-centric program design. We are passionate about providing you with the support and opportunities you need to achieve your career ambitions in a culture based upon respect, collaboration and creativity. An active ... Read more

Social Media Strategy & Execution

In today’s highly competitive software industry, the way you promote your software solution needs to change because the way customers procure software solutions has fundamentally changed. B2B Buyers have changed A recent survey by Forrester Research found that 74% of business buyers conduct more than half of their research online before making an offline purchase. No longer is there a need for a buyer to make contact with a vendor salesperson to explore how a new software product or service can solve their problem ... Read more

How can the new LinkedIn UI version improve your daily business?

Out with the old and in with the new is the mantra for LinkedIn's latest overhaul, or is it? Perhaps you're panicking about the changes coming to the worlds biggest online business network but you needn't be. Most of the tweaks to your profile and newsfeed are purely cosmetic. There is still a few things to be forewarned of though. Looking at the redesigned features to LinkedIn, here are eight you need to know about. 1. Notifications Notifications have been a standard on ... Read more

Is Social Selling here to stay? What do the experts say?

Social Selling in the business world is a hot topic right now. However, it’s a bit like teenagers learning to drive. Lots of people are talking about Social Selling, not everyone is doing it yet and some think they are doing it well just as they skid off the road and smash into a brick wall! To get the lo-down I’ve been talking to a couple of experts in this field from 2MARK-IT, a Social Selling consultancy working with medium to large ... Read more

WORKSHOP STRATEGIC SOCIAL SELLING TO THE ENTERPRISE

Hoe zet je Social Media als business tool optimaal in en hoe blijf je opvallen? Hoe blijf je jouw concurrenten op dit gebied een stap voor bij je klanten? In de masterclass Strategic Social Selling to the Enterprise, krijg je inzicht in hoe social media een bijdrage kunnen leveren aan het sales proces, met name bij complexere organisaties. Juist daar waar meerdere buyer personas van belang zijn om te ontwikkelen en hoe je als sales professional jezelf via social media presenteert ... Read more
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