At 2MARK-IT, we work with a range of both small specialist ICT firms and large, well-known, technology vendors. As a result, we network with experts that are at the cusp of new technology frontiers.
This article is part of a series based on interviews with executives, visionaries and thought leaders in technology and innovation. Our goal is to share new insights, new ideas and innovative concepts with our audience before these technologies become mainstream.
For this article we interviewed Hugo Appels, Managing Director ...
In previous articles, the subject of thought leadership and its meaning has been discussed in detail. It has been established that thought leadership is the foremost method for growing your brand and gaining trust among peers and buyers.
- How exactly can being a thought leader help your business to grow?
Not just good PR, great PR
Good publicity is essential to every successful business and bad publicity has the power to destroy businesses. By leveraging thought leadership using high quality content, your brand ...
Change is a constant. To be truly successful in any business, you must be susceptible to change and ready to adapt to it.
“After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.”
Alfred Edward Perlman
Getting heard above the noise
Today’s challenge is getting heard through the noise of multiple online channels such as LinkedIn and Twitter. If you’ve run ...
Thought leadership - a term so popular right now, you could not shield yourself from it if you tried. But what is it? Why is it so popular? Is it just a load of overhyped nonsense? What does it mean to you and your business?
The short answer? A definitive yes.
Let’s explore this new marketing technique in detail so it all makes sense.
The meaning of Thought Leadership
Like many new and emerging marketing trends, there isn’t a single definition of thought leadership. ...
Who will be our clients trusted advisor, with marketing education, knowledge of and a recognisable profile in building and developing customer markets.
We create awareness and thought Leadership positions via state of the art Social Media & - Selling programs for our customers, via using Social Selling techniques, social listening tooling and user-centric program design.
We are passionate about providing you with the support and opportunities you need to achieve your career ambitions in a culture based upon respect, collaboration and creativity.
An active ...
Account Based Marketing (ABM) is becoming a mantra in marketing - but what does it mean and why does your company need it? To understand these questions, it is necessary to learn the origins of this market strategy and the circumstances that gave rise to it.
The Origins Of ABM
ITSMA, one of the earliest B2B companies from the mid-90s helped pioneer ABM as we know it today. Through the vision of Dick Munn and marketing leaders from companies like IBM & HP, ...
Thought leadership – a means of gaining trust in today's b2b marketing environment.
When radical changes are happening at a rapid rate in the world of marketing- radical actions are required to stay ahead of the game and ahead of your competitors. B2B marketing has evolved from telemarketing shop floors into the streamlined and ultra-competitive level-playing field of social media.
One thing that has not changed is the need for a recognisable brand voice that can be heard above the chatter. Under handed ...
Een pragmatische kijk op traditional sales versus Social Selling
Maandag 20 november 2017 was weer zo een dag: 850 km file. ‘Drukste ochtendspits van het jaar.’
Grote kans dat jij er ook al in het donker op de vroege ochtend tussen zat. Als salesmanager, accountmanager of sales executive speelt je leven zich immers grotendeels op het asfalt af. Uurtjes die je vult met telefoontjes en waarin je in gedachten alvast het salesgesprek gaat oefenen dat je straks gaat voeren. En waarin je droomt ...
Challenger Sales in Brief, it's Pros and Cons.
Trends continue to evolve in the world of B2B marketing. One such trend is the Challenger sales process. 'The Challenger Sales is a book written by Brent Adamson & Matthew Dixon in 2011. Hubspot summarises the ideas within the book by explaining how the authors divide salespeople into 5 different profiles. Adamson & Dixon go on to identify that the 'challenger' is the most successful of the 5 and credit that success to the ...