At 2MARK-IT, we work with a range of both small specialist ICT firms and large, well-known, technology vendors. As a result, we network with experts that are at the cusp of new technology frontiers.
This article is part of a series based on interviews with executives, visionaries and thought leaders in technology and innovation. Our goal is to share new insights, new ideas and innovative concepts with our audience before these technologies become mainstream.
For this article we interviewed Hugo Appels, Managing Director ...
In previous articles, the subject of thought leadership and its meaning has been discussed in detail. It has been established that thought leadership is the foremost method for growing your brand and gaining trust among peers and buyers.
- How exactly can being a thought leader help your business to grow?
Not just good PR, great PR
Good publicity is essential to every successful business and bad publicity has the power to destroy businesses. By leveraging thought leadership using high quality content, your brand ...
Change is a constant. To be truly successful in any business, you must be susceptible to change and ready to adapt to it.
“After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.”
Alfred Edward Perlman
Getting heard above the noise
Today’s challenge is getting heard through the noise of multiple online channels such as LinkedIn and Twitter. If you’ve run ...
Thought leadership - a term so popular right now, you could not shield yourself from it if you tried. But what is it? Why is it so popular? Is it just a load of overhyped nonsense? What does it mean to you and your business?
The short answer? A definitive yes.
Let’s explore this new marketing technique in detail so it all makes sense.
The meaning of Thought Leadership
Like many new and emerging marketing trends, there isn’t a single definition of thought leadership. ...
Who will be our clients trusted advisor, with marketing education, knowledge of and a recognisable profile in building and developing customer markets.
We create awareness and thought Leadership positions via state of the art Social Media & - Selling programs for our customers, via using Social Selling techniques, social listening tooling and user-centric program design.
We are passionate about providing you with the support and opportunities you need to achieve your career ambitions in a culture based upon respect, collaboration and creativity.
An active ...
Account based marketing, a new way to go?
Two indispensable methods to connect with your customers
The landscape of marketing and sales is progressing rapidly unlike any time before. And with great changes come equally great challenges, the main challenge being how to zoom in on the needs of your individual customers who now have a lot more say in their buyers journey. Currently, two methods are coming to prominence-social selling and account-based marketing.
What is ABM?
Account-based marketing (ABM) is a strategic approach to ...
In today’s highly competitive software industry, the way you promote your software solution needs to change because the way customers procure software solutions has fundamentally changed.
B2B Buyers have changed
A recent survey by Forrester Research found that 74% of business buyers conduct more than half of their research online before making an offline purchase.
No longer is there a need for a buyer to make contact with a vendor salesperson to explore how a new software product or service can solve their problem ...
Out with the old and in with the new is the mantra for LinkedIn's latest overhaul, or is it? Perhaps you're panicking about the changes coming to the worlds biggest online business network but you needn't be. Most of the tweaks to your profile and newsfeed are purely cosmetic. There is still a few things to be forewarned of though. Looking at the redesigned features to LinkedIn, here are eight you need to know about.
Notifications have been a standard on ...